Publications

• Narrative Reversals and Story Success, Science Advances (2024)
  Samsun Knight, Matt Rocklage and Yakov Bart
  (Featured in Financial Times’ newsletter Research Round-Up)

Working Papers

• What Do Policies Value?, with Daniel Bjorkegren and Josh Blumenstock
  (Accepted, Review of Economic Studies)

• Measuring Heterogeneity in TV Advertising Elasticities: Evidence from 135 Retail and Restaurant Brands, with Tsung-Yiou Hsieh and Yakov Bart
  (Conditionally accepted, Journal of Marketing Research)

• Manipulation-Robust Prediction, with Daniel Bjorkegren and Josh Blumenstock
  (Revise & resubmit, American Economic Review)

• Generative AI and the Perceived Quality of User-Generated Content: Evidence from Online Reviews, with Yakov Bart
  (Revise & resubmit, Quantitative Economics)

• Building Persuasive Stories with Emotion Sequences, with Liu Liu and Laura Kornish
  Draft presented at NAACL Workshop on Narrative Understanding [peer-reviewed, non-archival]
  Winner of Steven Shugan “Best Junior Faculty Paper” award at AIM 2025

• The Effects of Labor Cost Increases on Retail: Evidence from 52 Local Minimum Wage Hikes, with Yakov Bart

• Retail Demand Interdependence and Chain Store Closures

• Density and Distancing in the COVID-19 Pandemic, with Gabriele Borg and Samuele Giambra

• Geopolitical Shocks and Consumer Alcohol Markets: Evidence from the 2025 Canada-US Tariff Crisis, with Jura Liaukonyte

Peer-Reviewed Conference Publications

• Search Engine Revenue from Navigational and Brand Advertising, with J. Gleason, A. Koeninger, D. Hu, J. Teurn, Y. Bart, R. Robertson and C. Wilson
  2024 International AAAI Conference on Web and Social Media (ICWSM)
  (8.2% acceptance rate in September cycle)

Works-in-Progress

• The Effect of Creative Content on Early-Stage Business Advertising
  (supported by $24,833CAD SSHRC PEG grant)

• BookNet: Building a Dataset of Narrative Features to Improve Book Recommendation
  (supported by $104,690USD Northeastern University Impact Engine grant)